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Until recently, the idea of managing stocks and shares from your mobile device – indeed, having a dining room in your pocket – seemed like a fantasy.
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But today’s smartphones make it possible. Individual investors are increasingly using trading apps, not just for occasional trades, but for entire portfolios.
Whether you’re new to stock trading or experienced in the stock market, here’s the rise of trading apps and how to choose the one that suits your needs.
Remember: investing is speculative and your money as an investor is at risk. This means you could lose some or all of your money.
Keeping transaction fees and investments to a minimum increases your return on investment.
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But as with most decisions we make with our money, when it comes to choosing a trading app, there is no clear cut choice that works for everyone. Most of the options depend on what you are looking for from the service.
Money aside, there are a few things you should keep in mind to get the most out of your sales app experience. That includes:
The app sales market is growing. Here’s a selection of apps that cover a wide range, from beginners to more sophisticated investors.
EToro describes itself as “a bridge between the old world of investing and the new world” and says that “it is the only place where traders can hold traditional assets such as stocks and commodities, as well as ‘new’ assets such as the cryptocurrency Bitcoin.
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The app offers a good mobile experience and, along with several of its competitors, offers the added attraction of commission-free trading.
Your money is at risk. The value of an investment can go up and down, so you may get less than you invested. Other fees are payable. For more information, visit etoro.com/trading/fees
EToro also allows users to track and trace the transactions of legitimate investors with audited records. FCA regulated.
Freetrade’s core service offers commission-free trading and access to large and mid-caps in the UK and US, as well as initial public offerings (IPOs) and special purpose acquisition companies (SPACs).
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It also provides access to numerous companies listed on the German, Finnish and Dutch markets.
Freetrade Plus costs users £9.99 a month, but offers a very wide choice of investments, including access to all London-listed stocks as well as all other European stocks. FCA regulated.
Your money is at risk, keep in mind that the value of your investment may decrease and you may receive a lower return on investment.
The foundation allows investors to choose from over 2,500 funds and shares from the FTSE 100, FTSE 250, FTSE All-Share and FTSE AIM 100. Other investments available include investment trusts, exchange-traded funds (ETFs) and other Irish investments. Sections.
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The service allows the user to link the accounts of family members, but the watchlist tracks the performance of up to 50 investments at any one time. FCA regulated.
Trade 212 offers unlimited free trading with access to over 10,000 stocks and ETFs from the UK, US, Germany, France, Spain, Netherlands and other markets.
For those looking for more money, Trading 212 also offers more than 3,000 contracts for stocks, forex, gold, oil and CFDs.
It features interactive charts, news, automated trading alerts and real-time signals. Users can bet on products or trade CFDs and trade options on different assets on a daily, weekly and monthly basis. FCA regulated.
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For those looking to invest through the stock market, the days of “calling your broker” are long gone.
Many traders who want to buy and sell stocks, build a mutual fund portfolio or sell complex instruments such as ‘contracts for change’ now do so through an online trading account.
Over the past two decades, investment platforms representing the biggest names in marketing and fund management have met that need, with services aimed at desktop or laptop users.
However, in the past few years there has been a significant shift from desktop to mobile marketing by individual advertisers.
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Two things helped speed up this process. First, the evolution of increasingly powerful phones, and secondly, the increase in the number of requests to sell shares.
Numbers are important. According to researcher AppRadar, the top 10 investment apps in the UK via the Google Play store had around 330 million Android downloads in 2020/2021.
App Radar does not report iOS numbers for Apple users. But he says the split between Android and iOS downloads is about 50/50. With that in mind, AppRadar estimates that there are around nine million commerce apps currently in use in the UK.
To keep up, providers of traditional desktop investment platforms have developed their own trading applications for clients to use.
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Hargreaves Lansdown, the UK’s largest traditional platform, says its app had around 700,000 users by the end of 2021. They say more than a million users use its app every day.
Its competitor, AJ Bell, announced last November the launch of Dodl 2022, an app aimed at younger consumers. One of the key features of Dodl is that it allows investors to buy shares ‘for free’.
Commission-free trading has become an important selling point for trading apps that rely on other fees to make money.
The investment space is filled with fees and charges that vary from one provider to another, so it can be tricky for investors — app-based or desktop — to understand what they’re paying.
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When it comes to buying and selling shares, some service providers charge a fixed transaction fee. Some adjust their fees to reward users who trade the market frequently.
Users can also receive bills based on the size of their investment. Accounts offered by long-standing platform providers often come with a monthly subscription or administration fee.
If you plan to buy foreign stocks — for example, if you want exposure to US dollar-traded tech stocks — you’ll be charged a fee.
Meanwhile, if you trade infrequently – say you have a year between trades – your account may be subject to ‘inactivity’ fees.
What Is Stake?
Several app providers promote their commission-free terms of sale. It is a well accepted and increasingly popular option in the investment space. But remember that just because a transaction is commission-free, it doesn’t mean your account is completely fee-free.
Before you sign up for an investment app, find out what kind of investor you want to be. Knowing how much you will invest, how often you plan to sell and which markets will be your main focus will help you choose the best and most useful application for your needs.
If protecting your money from tax is a key requirement, make sure your provider has a standard stocks and shares ISA – a wrapper that gives you a £20,000 annual allowance for stocks and growth tax-free.
Two of the main attractions of app investing are the ability to sell quickly and, if you choose the right provider, at little or no cost.
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